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You're posting, boosting and “doing marketing” – but you can't tell what's actually working.
Sunshine Coast marketing, made local and doable
Helping Sunshine Coast businesses earn trust and get chosen.
I’m Luke Hawley. For 20 years I’ve helped businesses grow – including 7.5 years at Procter & Gamble – from big-brand boardrooms to the local handyman or lawyer down the road. Now I help Sunshine Coast owners cut through the noise with marketing that’s clear, honest and built for how people really choose local.
- Know exactly what to do next – not 40 things at once
- Marketing that fits your time, budget and patch
- A local who’s actually in the room with you
Local-firstPractical advice. Clear next steps.
20 years in marketing · 7.5 years at P&G · UniSC lecturer
630+ local members in the Buy Local community
Trusted by Sunshine Coast service businesses
73 5 Star Reviews
Part of the Sunshine Coast business community
CEO
Buy Local Sunshine Coast
Host since 2017
Local Networking Nights
Marketing lecturer
University of the Sunshine Coast
President
Noosa Business Connect
7.5 years at P&G
Australia and New Zealand Commercial Operations
Published researcher
If marketing feels scattered, you’re not alone
Marketing on the Sunshine Coast shouldn't feel this hard.
You’re good at what you do. But the marketing side? There’s a new platform every week, a hundred “must-do” tactics, and never enough time. Does any of this sound familiar?
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Your website looks fine, but it doesn't bring in leads – or you've no idea how many.
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You know word-of-mouth and local trust matter most, but you've no system for building them.
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Every marketer wants to sell you something before they've understood your business.
None of that means you’re bad at marketing. It means you haven’t had one clear plan built for your business, your patch and your budget. That’s what I do.
Big-brand experience. Local-business focus.
A little about me
Big-brand marketing know-how, delivered like a neighbour.
I spent 7.5 years at Procter & Gamble – running national accounts for brands you’ve got in your bathroom cabinet – before coming home to the Sunshine Coast. Since 2016 I’ve taught marketing at UniSC, and I’ve worked hands-on with hundreds of local businesses through Buy Local Sunshine Coast, 60-plus campaign-ready websites and our monthly networking nights.
Here’s what I believe: nobody likes being sold to, deceived or interrupted. Great marketing just helps customers make better choices. So I don’t pitch and ghost. I come as help – and I try to make it easy for you to say no, so you only ever say yes to what’s genuinely right for your business.
“Strategy, to me, is simple: making a choice based on insight to achieve an objective.”
- First Class Honours in Marketing – published researcher
- 7.5 years at P&G – ANZ Commercial Operations
- UniSC Marketing Lecturer since 2016
- CEO, Buy Local – Networking Nights host
- 73 5 Star Reviews
Free · every Tuesday · 2:00pm
The Local Marketing Livestream
Every Tuesday at 2pm I go live and give away the good stuff – the exact frameworks, prompts and worksheets I use with paying clients. No fluff, no gatekeeping. Just practical local marketing you can put to work the same afternoon.
01The Four Mores of Marketing
02Warm introductions on LinkedIn
03The “Dollar-a-Day” Meta ads method
04Getting found in local search
Can’t make 2pm? Replays go up straight after – subscribe and watch any time.
LIVE · TUESDAYS 2PM
Wherever you’re starting from
Five ways we can work together
Start free, or go all-in. Pick the pathway that suits where your business is right now – you can always step up later.
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Marketing Clarity Session
One hour with me, one clear plan. We work through your business live and you leave with a prioritised roadmap – no lock-in, no upsell. From $276+GST.
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A campaign-ready website
Your website is the centre of your marketing – not set-and-forget. I build simple, persuasive sites for local service businesses that actually bring in leads. Local Launch Site from $849; Growth Accelerator from $1,650.
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Training or a keynote
Book me to speak or train your team, chamber or conference – practical sessions on LinkedIn, local marketing and AI that people can act on the same day. 60-min from $500+GST, 120-min from $800+GST.
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Local Networking Nights
Meet the Coast's business community in person. First Wednesday of every month, 5:30-7:30pm at Buderim Tavern. Free entry, free tacos and around 70 friendly faces.
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Join Buy Local - free
Join the Buy Local Sunshine Coast community, get discoverable and be part of campaigns that pool local attention. Upgrade only if and when it pays off for you.
60 minutes$276+GSTOne-off – no lock-in
The best first step for most businesses
Get one clear plan in 60 minutes.
A Marketing Clarity Session is a focused one-on-one with me – online or in person. Before we meet, you fill in a short intake so I come prepared. In the hour, we cut through the noise and build a plan around your business. Afterwards you get a written recap with action items, resources and introductions to the right local people.
- A prioritised roadmap tailored to your business
- Step-by-step guidance you can start on immediately
- Resources, templates and local connections
$276+GST for 60 minutes. One-off. No lock-in. No upsell. Just 20 years of sales and marketing experience, pointed straight at your business.
What a session is designed to change
From scattered activity to one workable direction.
Every business is different. This is the process, not a claimed client outcome.
BEFORE
Bring the questions that keep circling.
BEFORE
A short intake gives us the context before the hour starts.
DURING
Choose the few things that matter.
DURING
We work through priorities, trade-offs and the clearest route forward.
AFTER
Leave with actions you can run.
AFTER
Your written recap turns the conversation into a practical next-step plan.
Real Sunshine Coast marketing decisions
See how a Clarity Session turns noise into a next step.
Explore anonymised examples from real sessions. Filter by industry or business stage, then open a card for the thinking behind the advice.
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Anonymised Clarity Session
Built with local businesses, not marketed at them
The Coast's businesses already trust this work.
630+
members in the Buy Local community
51,000+
in the local Facebook community
5,500+
business owners on the newsletter
~70
at every Local Networking Night
“Session with Luke was the best money we have ever spent.”
Ian – Marketing Clarity Session client
“Worth every minute.”
Jana Ivanov – Marketing Clarity Session client
More from local business owners
Practical help that people can put to work.
“Luke himself is so active, invested and generous with time, expertise & his skill”
Bec D
“I am no longer wasting money in areas that do not work.”
Ditte
“Luke has helped us increase our strike rates and our bottom line has increased by 20%.”
Sarah Fisher
“I greatly enjoyed working with him and have personally benefited from his direction.”
Jacob Paterson, Manager
“I found him intellectual, knowledgeable and very professional with a big heart for helping others.”
Melissa Schoers
“Absolute consummate professional”
Ray Goldberg
“Luke and his team are 100% committed to both the success of their clients and their local business community.”
Chris Beard
“In all our dealings with Luke, he has been most helpful, professional, friendly, and very patient.”
Ken and Andrea Hooper
“I certainly feel empowered to get things moving forward.”
Claire Davies
“Thank you to Luke for creating the most amazing Business Planning Day.”
Anita Bradley
Start here – no cost, no catch
Take something useful with you today.
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The Local Marketing Livestream
Free every Tuesday at 2pm, plus the full replay library.
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Free Buy Local membership
Get discoverable and join the local campaigns.
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The daily Buy Local newsletter
Local business news, member features and offers.
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Local Networking Nights
Free monthly – first Wednesday at Buderim Tavern.
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Connect on LinkedIn
Frameworks, local insights and event recaps.
One clear plan. No pressure.
Ready to get clear on your marketing?
Book a Marketing Clarity Session and leave with one plan you can actually run. No lock-in, no upsell – just a local who’s genuinely on your side.
Prefer to start free? Watch the livestream or come to the next networking night. No pressure – sometimes it’s good to make it easy to say no.